This caught my eye on my way out of the Kroller-Muller modern art museum in the Hoge Veluwe. I guess I liked the cryptic message and the way it was presented in a neon way (somehow making fun of the neon messages bombarded at us all the time). Looked it up when I had a moment and found out the artist is Bruce Nauman, he made this in 1967 and here you can read some more. I find these explanations give it even more meaning.
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