From what the writers of the blog explain it takes a lot of creativity and research, but it also increases human contacts and is a good investment into the local community... I find it a great idea / challenge and even if I wouldn't push it to this extreme it inspires me at least to buy more locally (at the organic market at Noordermarkt for instance).
It triggers a thought about the Netherlands... Just the distance is not a sufficient criteria here, as it is not really recommendable to buy out of season food produced in greenhouses which consume huge amounts of energy.
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